Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (2023)

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How many platforms are you currently selling products on? One? Three? Ten? Is one of those a Facebook Shop page? It should be. Here's why selling on Facebook makes a lot of sense:

📢 “You need to learn how to sell on Facebook!” All businesses, big and small, hear these words without getting much advice on how to actually do it successfully. Well, the fact of the matter is that if you have an online store, you should also consider selling on other places like Amazon, Facebook, and even Etsy. This will help you expand your reach and find more customers – since people are more likely to spend time on those other platforms than on your website.

👉 In this guide, we focus on a Facebook store specifically. Here's how to create a Facebook Shop page in an afternoon and get on your journey to selling on Facebook!

We're going to cover all the steps in the process, from blank canvas to a working Facebook shop page. But first:

Why and how to sell on Facebook

In a world filled with multi-platform companies, it's hard to keep up with competition if you don't expand to where your customers hang out the most. And it just so happens that Facebook is one of the spots online where people spend the majority of their time. This is the single reason why selling on Facebook is such a good idea!

In fact, Facebook users spend an average of 40+ minutes per day on the popular social network. And a good chunk of that time goes towards Facebook shopping.

That's quite a bit of time considering this happens on a daily basis! Not to mention, many of us can think of our personal experiences of spending way too much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it's time to take advantage of Facebook as a selling platform! Facebook might not give you as many ecommerce features as, say, Shopify or BigCommerce, but you do get all which is truly essential for you to start selling your products.

What's great about a Facebook Shop page is that you don't even need to have any preexisting online store and can run your entire operation via Facebook if you want to. But the benefits don't end there. With a Facebook Shop page you can:

  • add an unlimited number of products,
  • organize your products into collections and categories,
  • communicate with your customers through the page directly,
  • see stats on your sales, visits, and more,
  • get your products appearing in Facebook Marketplace, giving you access to a much larger base of potential customers.

Just the last thing from this list is a good enough reason to look into this whole Facebook Shop page on its own!

How do I set up a Facebook Store using Facebook?

Follow these steps for setting up a Facebook store:

Step 1: Go to your Facebook Page and configure the Shop page.

Step 2: Set up your shop details.

Step 3: Configure your payments.

Step 4: Add a products to your Facebook store.

Step 5: Managing your orders.

Step 6: You're done!

Okay, with all the “whys” out of the way, here's how to set up your Facebook Shop page:

What do you need to build a Facebook Shop page?

💡 If you aren't already aware, let me assure you that everyone can create a Facebook Shop page and start selling on Facebook to their followers basically immediately.

Here's what you need before you can begin:

  • A Facebook account
  • A Facebook business page

Getting the two crossed off the list shouldn't be too difficult. You likely already have a business page on Facebook so we'll skip this part and instead get straight down to the meat and potatoes:

Apart from the two requirements above, your Facebook page must also adhere to the following:

  • Sell physical items – this means there's no way to sell digital or downloadable products from your Facebook Shop page
  • Agree with Facebook's Merchant Terms
  • Link to a valid bank account *
  • Have a tax identification number *

* This is only valid for US-based stores. The exact tax identification number will vary depending on where your business is based.

If you're positive the above won't be a problem in your case, you can proceed to set up your Facebook store:

In a hurry? Watch this video on how to make a Facebook Shop page instead of reading

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (2)

Step 1: Go to your Facebook Page and configure the Shop page

The first step is to navigate to your Facebook business page. You need to be logged into the business page and have admin privileges.

By default, many Facebook business pages already have the Shop page shown when you're logged in. Your customers don't see it, but you do.

In order to get started, locate that Shop tab on the left and click on it.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (3)

Having trouble locating the Shop tab?

If you do not see the tab, it means that you don't have the right page template activated. To set up a Facebook shop, you need a template aptly named “Shopping.”

To change your template, go to Settings → Templates and Tabs.

(Video) Facebook Shops Tutorial for Beginners | How to Sell Products Directly Through Facebook [2020]

Find the Current Template area and click on the Edit button.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (4)

From there, you can apply the Shopping template. Some of the others have the Shop tab as well, but the Shopping template should work nicely for most stores.

After you get that Shop tab on your page, click on it.

Step 2: Set up your shop details

Read this for US-based stores 🇺🇸

Another pop-up comes up asking about your business details. Start by punching in your business type and address. Then, click on Next.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (6)

The step after that asks for the states in which you do business and your tax registration number. You can skip this step for now, but at some point, you'll need to give Facebook this information.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (7)

The next step is where you can indicate the type of products you intend to be selling on Facebook.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (8)

We're not done with taxes just yet! In the next step, Facebook asks about the type of your business and information of your business representative – this is most likely going to be your own info, unless you want to designate someone else.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (9)

With that done, you have the difficult stuff behind you, and you can now finalize the setup of your store on Facebook.

The last things to clarify are your shipping options, return policy and customer service email. Just pick from the list of available shipping options and set your details for each.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (10)

As per Facebook's rules, you must ship the package within three business days after receiving the order. The customer must receive the package no more than ten days after they order – that's one of the factors that make Facebook shopping attractive to people. You also must use shipping services that offer features like tracking and delivery confirmation. One more important detail is that the customer can cancel their order within 30 minutes of purchase if you haven't marked it as shipped yet.

Furthermore, Facebook doesn't let you ship internationally or sell to countries other than your own – the country that the store has been set up in. In most of the cases, if a person from another country enters your shop page, they'll see a blank page, like this one:

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (11)

One final step before completing the setup that you might have to go through is agreeing to the Merchant Terms and Policies (depends on your account setup and location).

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (12)

(Video) Facebook Shop Tutorial 2020 | Facebook Shop Setup | How to Set up A Facebook Shop Page?| Simplilearn

Read this for stores not based in the US ⛔🇺🇸

Clicking on the Shop tab from the sidebar will first show you a Merchant Terms agreement box. In order to continue, you need to check the box next to “I agree to the Merchant Terms and Policies” and click on Continue.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (13)

Next, you have to choose the actual method in which the orders are going to be handled.

⚠️ Important; depending on your country, you might not even see the following panel, but get redirected straight to the shop page creation screen instead.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (14)

  • (a) Message to Buy is the most straightforward way to handle orders. In this model, as the label says, whenever someone wants to buy a product, you'll get a message (inside Facebook Messenger), and then it's on you to communicate with the customer, agree on all the details, and ultimately make their Facebook shopping experience positive.
  • (b) Check Out on Another Website is arguably a more user-friendly approach where everything is taken care by an outside ecommerce setup/store.

So, which to choose?

Well, the advantage of option (a) is that you don't actually need to have an online store at all to be able to get orders via Facebook. Literally every step of the process can be handled through Facebook Messenger where you and the customer agree on how to handle the order, the payment method and so on.

The downside is that dealing with all the messages is a lot of manual work and it's easier to overlook a new order coming in. Additionally, you don't get the benefit of having the bulk of the technical heavy lifting handled by an ecommerce tool like Shopify.

The advantage of option (b) is that you can have the customer pick the product they want on Facebook and then be redirected straight to your shopping cart software to finalize the purchase (granted, this is not 100% Facebook shopping, but more about driving people to your external online store).

The obvious disadvantage is that you need to own an ecommerce store. Luckily, getting one isn't that difficult. We cover the topic in this guide.

The short answer is this:

  • If you already have an online store running on Shopify, BigCommerce, WooCommerce, or any other ecommerce platform, then go for option (b).
  • If you don't have any ecommerce store set up and you don't want to do this now, go for option (a).

For the purpose of this demo, I'm selecting (b).

💡 Note; if you go with option (a) – “message to order” – your setup is going to be mostly the same, with only minor differences, so feel free to follow this guide as well.

The next step is selecting your currency. Nothing too difficult here:

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (15)

With that done, you will be taken to your new Shop page where you can add your products and set everything up.

Step 3: Configure your payments

Depending on your country of operation, the Facebook store module will present you with a different set of options here. For US-based businesses, the most common setup involves linking a bank account and having the funds (from your orders) deposited there.

In other cases – for other locations internationally – Facebook might let you set up payments via PayPal or Stripe.

The integration process itself is simple, but it changes from time to time due to the updates with PayPal and Stripe themselves.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (16)

The good news is that you will be taken by the hand by the Facebook store interface along the way through the setup.

⚠️ “I don't see this section!”

Yes, in some instances, you might not see this section of the setup at all – it's what happens if you're an EU-based user, for example. In that case, you can skip to the next step by clicking here.

👉 What follows is the bank account setup for users in the US. 🇺🇸

At this point, you should see a module that asks you to set up your payments to publish your shop. Click on the Set Up Payments button to proceed.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (17)

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(Video) Create a Facebook Shop in minutes and start selling (step by step instructions)

The first pop-up asks for your tax details. This is required, and it can't be edited later. So, make sure you have the accurate information for your business name, employer identification number, and your legal name. Click on the Save button.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (19)

The final step is to link your bank for payment. Type in your bank routing and account numbers, along with the name on the account. Click on the Save button.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (20)

Step 4: Add a product to your Facebook store

This is what your new Shop page looks like when you first create it:

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (21)

As you can see, Facebook encourages you to add your first product. You can do that by clicking on the Add Product button. Once you do that, you'll see the following form, but it will differ based on your country:

For US-based shops 🇺🇸

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (22)

The form looks fairly straightforward and features all the details you'd expect.

  • Product photos or videos. Adding at least one picture of your product is a must. It's a lot better to add multiple images. Also, if it's relevant considering the type of products you're selling on Facebook, you can add a video as well. Click on Add Photos to insert product images. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook store.
  • Name and Description are pretty self-explanatory. Once again, this all depends on the type of products you're selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use in your ecommerce shop.
  • Price. No product listing can live without this crucial detail.
  • Inventory. Tracking your inventory helps you get a grasp on the volume of sales you're having and make sure that everything is by the book.
  • Shipping Options. Select from the set of shipping options you've configured during setup and fill out the details for this specific product.
  • Share this product on your Page. You might want to tick this box in order to have the product shared on your page as soon as you approve it.
  • Visibility. Set this to “Public.”

Click on Save to finalize the process.

For international shops ⛔🇺🇸

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (23)

The form features all the needed details that are required to describe your product in full.

  • Product photos or videos. Adding at least one picture of your product is a must. It's a lot better to add multiple images. Also, if it's relevant considering the type of products you're selling on Facebook, you can add a video as well. Click on Add Photos to insert product images. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook store.
  • Name and Description are pretty self-explanatory. Once again, this all depends on the type of products you're selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use in your ecommerce shop.
  • Price. No product listing can live without this crucial detail.
  • Checkout URL. (You'll only see this field if you chose to “check out on another website” during the initial setup of your Shop page.) This is the specific URL in your ecommerce store where this product can be purchased. No matter if you use Shopify, WooCommerce, or anything else, you can get your product link simply by navigating to the product via your web browser and then copying the URL from the address bar. Paste that URL back into the Checkout URL field.
  • Share this product on your Page. You might want to tick this box in order to have the product shared on your page as soon as you approve it.
  • Visibility. Set this to “Public.”

Click on Save to finalize the process.

With that done, you'll see your product live on your Shop page.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (24)

When a customer clicks on it, they'll see a more detailed view, along with a button letting them “Check Out on Website” – this leads them to the product page in your ecommerce store.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (25)

You can add more products to your store at any time via the Add Product button.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (26)

Or, if it makes sense in your case, you can also create product collections.

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (27)

Managing your products

Once you've uploaded a certain number of products, you'll see each of them placed on a list inside your shop management panel. To get to it, just click on the Publishing Tools link in the top bar:

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (28)

When there, from the sidebar, click on Products. You'll see a screen like this:

(Video) 10 Steps to Scale your Skills with an Online Course (STOP TRADING TIME FOR MONEY!!)

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (29)

From here, you can edit each of your products as well as add new ones.

Step 5: Managing your orders

⚠️ Order management isn't a feature that's rolled out for Facebook stores worldwide. It's mostly available in the US and a couple of other places.

How to find out if you have this feature?

Simple, go to your Publishing Tools from the main menu:

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (30)

Look for the Pending Orders link in the sidebar. If it's there, you have order management!

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (31)

Once you click on that link, you'll be able to take care of your orders, check the details of each one, see the buyer's info, communicate with them, and eventually fulfill the order. Additionally, Facebook will send you a notification whenever an order comes through.

Just to remind you, per Facebook's rules, you must ship each order within three business days after receiving the order. Once the order has been shipped, click on the Mark as Shipped button to finalize everything.

Alternative setup: How to sell on Facebook via your existing ecommerce store

The scenarios presented in this guide so far have all been pretty “manual” in nature, for the lack of a better word. What I mean is that setting up your Facebook store was all on you. But that doesn't have to be the case.

Some of the modern ecommerce solutions actually have great integration with Facebook and will set up a Shop page for you automatically, while also linking your external ecommerce store and the Facebook Shop page together.

That means that you'll be able to take care of your orders and products in a single place and have everything synchronized with Facebook seamlessly.

We'll show you two ways of doing that – using the most popular ecommerce solutions in the market: Shopify and BigCommerce.

How to sell on Facebook via Shopify

Shopify is a great ecommerce solution by itself. We've been talking about it a lot here on the site and recommending it to practically anyone who's looking for an easy way to start an online store.

One of Shopify's many advantages is that it also lets you establish your store on Facebook without having to deal with much of the technical hurdles.

All you need to do is go to your Shopify panel and add an app called Facebook Channel to your setup.

Once you install the app, what happens is that Shopify takes all your products and exports them to your Facebook Shop page. Everything gets synchronized so that you can keep managing your store on Shopify and have all the changes be sucked into your Facebook Shop page.

If that's not good enough, Shopify even gives you tools to sell via Facebook Messenger.

👉 Click here to go to Shopify and begin.

💡 Keep in mind, though, that Shopify doesn't give you any clever back door into Facebook's interface for setting up the Shop page. The same Facebook's regional rules and limitations still apply. For example, if Facebook doesn't allow handling orders via the Facebook interface in your country then Shopify won't have the ability to help you with that either. Same goes for any other limitations.

How to sell on Facebook via BigCommerce

BigCommerce is the main competitor to Shopify and – in many ways – a great alternative offering roughly the same scope of features, only in a different package. Chances are you're going to find the solution fitting you perfectly with either Shopify or BigCommerce.

On the Facebook Shop page front, BigCommerce lets you do pretty much the same thing as does Shopify – which is connect your online store seamlessly and have all your products available on Facebook.

Setup-wise, getting things running with BigCommerce is very similar to how it's done with Shopify as well – just install a Facebook store add-on and you're good to go.

BigCommerce also has a very good module for Facebook Ads, which gives you another interesting way of putting your products in front of people.

👉 Click here to go to BigCommerce and begin.

💡 Keep in mind, again, that BigCommerce doesn't give you any clever back door into Facebook's interface for setting up the Shop page. The same Facebook's regional rules and limitations still apply. For example, if Facebook doesn't allow handling orders via the Facebook interface in your country then BigCommerce won't have the ability to help you with that either. Same goes for any other limitations. Here's what BigCommerce says about this in their docs.

FAQs: On creating a Facebook Shop page

We've received a wide range of questions from readers in the comments section. We want to outline the most popular ones here so that people have a quick reference to the most pressing of issues.

“What are the image requirements for product photos on a Facebook Shop page?”

Your best bet is to check out Facebook's guidelines for listing products – since the requirements change on occasion.

There are also several things to worry about such as the dimensions, image formatting, and backdrops. For instance, at the time of this article, Facebook recommends having image resolutions at 1024 x 1024 or higher, along with white backdrops and square images.

“Why my customers can't purchase multiple products in one shopping cart?”

This all depends on your own website and payment processor. Facebook doesn't offer its native shopping cart in some regions, so transactions are redirected to your own shopping cart and payment processor. That said, Facebook is rolling out these features to new countries as we speak.

“What products I can't sell on a Facebook Shop page?”

Facebook has a list of prohibited items. Some of the unapproved products include prescription drugs, weapons, animals, alcohol, and anything that promotes discrimination.

Also, you can only sell physical products. That means no downloads, or any other type of digital products.

“Why some people can't see my Facebook store?”

There are two likely reasons why this happens:

  1. Your store is not available in countries other than your own.
  2. The privacy settings of your whole page might be set incorrectly. An easy mistake to make. Go to the Settings of your page and make sure that the Page Visibility parameter is set to Page published. Like so:

Here's a step-by-step guide on how to sell on Facebook and set up a Facebook Shop page the quickest way possible. (32)

“Do I have to add my products manually?”

That depends on a couple of factors. Here's the gist of it:

  • If you've set up your Shop page via an external ecommerce tool like Shopify or BigCommerce then everything should be synchronized automatically. This means that Facebook has information on how to link your shop and sync all of the products with the Facebook Shop page.
  • If you've set up your Shop page manually then yes, you do have to continue adding your products manually. Same goes for updating any details about them (price, availability, descriptions, etc.).

Go to top

Over to you

That's it! You've just learned how to sell on Facebook and hopefully created your own Facebook Shop page by now. Unfortunately, things tend to change often with Facebook, so if you ever need assistance with how to perform some specific operation on your Shop page, you should find the guidance you need on this official page from Facebook Help Center.

If you have any questions about building a Facebook Shop page, leave a comment in the section below. If you've successfully established your Facebook store, feel free to leave a link for others to visit and check out the techniques you've used to make your page unique.

🤔 Just starting your adventure with online stores and ecommerce? Check out our in-depth guide on how to start an online store from scratch. We go through the process step-by-step and not omit any crucial details that might be a roadblock to you.

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(Video) How To Start an Instagram/Facebook Shop in 20 Minutes (Full Guide)

FAQs

How do I add my shop to Facebook 2022? ›

First, navigate to Facebook Commerce Manager and use the drop-down menu to select a Business Manager. Be sure to choose the Business Manager that owns the Facebook page and Instagram account you want to connect to your shop. Then click the blue Add Shop button. Next, choose a checkout method.

How do I sell on Facebook marketplace for beginners? ›

To sell an item on Marketplace:
  1. Tap in the top right of Facebook.
  2. Tap . ...
  3. Tap Sell at the top, then tap Items.
  4. Tap Add photos to add photos from your camera roll, or take a new photo.
  5. Enter the info about your item. ...
  6. Tap to hide your listing from your Facebook friends. ...
  7. Click Next.

How can I sell my products on Facebook for free? ›

To sell products on Facebook, you first need a dedicated Facebook page for your business (not your personal page). Next, either connect your ecommerce platform to Facebook or manually build a Facebook Shop. Finally, you'll want to market your products through ads, contests, and boosted posts to maximize sales.

Do you have to pay to have a Facebook shop? ›

At the moment, it's free to create a Facebook Shop. Once you start selling, Facebook may charge 'selling fees', which include things like taxes and the cost of payment processing.

How much does it cost to have a store on Facebook? ›

Facebook Shops is free to use. There is no registration fee to pay, nor do you have to pay a monthly subscription cost. As mentioned above, you have three options for customer checkout on Facebook Shops.

How much does it cost to sell on Facebook? ›

When you make a sale, we deduct a fee from your payout automatically. We call this a selling fee. The selling fee is 5% per shipment, or a flat fee of $0.40 for shipments of $8.00 or less. You keep the rest of your earnings.

Does it cost anything to sell on Facebook Marketplace? ›

FAQs About Facebook Marketplace

Facebook will not charge you a listing fee for selling items on Facebook Marketplace. However, there are selling fees involved. The selling fee is 5% per shipment or a flat fee of $. 40 for shipments of $8 or less.

Will my friends see items I sell on Facebook Marketplace? ›

All listings must follow our Commerce Policies. To limit where your Facebook friends see your listings, you can choose to hide them when you create a new listing or change an existing listing.

What is the fastest way to sell on the Marketplace? ›

Tips for boosting your Facebook Marketplace sales
  1. Set a competitive price. Before pricing your items, browse comparable listings to see what others are asking. ...
  2. Take great photos. Photos are the lifeblood of Marketplace listings. ...
  3. Include search tags. ...
  4. Offer local delivery. ...
  5. Renew your listings.
11 Jan 2022

Can you sell on Facebook without a license? ›

If you are going to sell digital products then you don't have to worry because you don't need any business licence to sell them. I would suggest you to consult with a legal consultant to know about your country's policy on selling goods in facebook marketplace.

What is the difference between Facebook Marketplace and Facebook shop? ›

Facebook Marketplace allows for the listing, finding, and advertising products by the users. Facebook Shop allows sellers and companies to list their products as well as sell them right from within the platform. Cannot buy or sell products on the Facebook Marketplace.

Can I sell on Marketplace for free? ›

Unlike other ecommerce or reselling marketplaces, Facebook charges zero fees to list your items if you sell them locally.

How do I avoid Facebook Marketplace fees? ›

There are no listing fees and, in most cases, Facebook won't take a cut of your sale. However, there is now one exception to this. If you choose to send items directly by post via Facebook Marketplace, rather than exchanging the products in person, you'll have to pay a 2% fee.

How do I become approved to sell on Facebook? ›

The business that you're selling products for must have a Facebook Page already set up. Have a connected catalog. Your Facebook Page must be connected to a Facebook Catalog. This can be managed in Catalog Manager or Commerce Manager on Facebook, or through an ecommerce platform.

Who pays for shipping on Facebook Marketplace? ›

Depending on how you've set up your listing, shipping will either be paid for by the buyer, Facebook, or you as the seller. If you've selected to pay the shipping costs, the costs will be deducted from your payout.

How do people pay you on Facebook shop? ›

You can use a credit card, debit card or PayPal account to buy items with checkout on Facebook or Marketplace. Learn how to add or remove a payment method from your Facebook account.

Does Facebook Marketplace report to IRS? ›

The IRS requires Facebook to provide a Form 1099-MISC to sellers who receive payments directly from Facebook for participating in one or more Facebook Marketplace incentive programs.

How many products can I have on my Facebook shop? ›

You can have as many catalogues as you want, but only one catalogue can be connected to your shop at a time.

Can anyone have a Facebook shop? ›

The Facebook shop feature isn't just available to major retailers – anyone can get in on the action. For ecommerce store owners, it's one of the most no-brainer ways of using social media marketing. Plus, Facebook now allows you to set up a mobile-optimized store for people to access on both Facebook and Instagram.

Is it safe to give address on Facebook Marketplace? ›

Never give out your phone number, address, passwords, or send money, devices, and other gifts directly to someone who you don't know in person. Get details about the condition of the item.

Is selling on Facebook safe? ›

The Facebook Marketplace is just one of the many places where scammers can target you. It's important to always beware of who you're interacting with on online marketplaces and how scammers target you for identity theft and fraud.

Should you accept cash on Facebook Marketplace? ›

5. Arrange an Instant Payment. When you're buying or selling an item on Facebook Marketplace, cash or an e-transfer at the time of the exchange are the best options to use. If you pay for an item via e-transfer before picking it up, you run the risk of the person not showing up and not receiving your item.

Do you pay in cash on Facebook Marketplace? ›

Facebook Marketplace Payment Details

Facebook leaves the payment details up to you as a seller. Facebook Marketplace payment options can include any payment service you or your buyer wants, but Facebook recommends cash or payment through Facebook Messenger or PayPal.

How much do you have to sell on Facebook Marketplace to pay taxes? ›

Verification Process. All sellers who reach $499 in sales starting January 1, 2022, have 14 days to provide their tax information.

What should you not do when selling on Facebook Marketplace? ›

  1. 10 Tips To Stay Safe When Using Facebook Marketplace. ...
  2. Don't Disclose Personal Information. ...
  3. Know That Profiles May Be Fake. ...
  4. Meet In A Public Place. ...
  5. Pick Up or Drop Off Items With a Friend. ...
  6. Rely On Contactless Pick Up When Possible. ...
  7. Use Instant Electronic Transfers (or Small Amounts of Cash) At The Time of Exchange.
14 Jun 2022

What happens when someone buys your item on Facebook Marketplace? ›

The seller's payment will be paid 15-20 days after they mark the item as shipped and enter a tracking number, or 5 days after the item is delivered upon receiving delivery confirmation. The payout goes to the account that the seller entered when they set up shipping.

How do I know if someone bought my item on Facebook Marketplace? ›

Updated mobile browser experience. Tap in the top right of Facebook. Scroll down and tap Settings, then tap Orders and payments. Below Activity, tap the order you'd like to see.

What are the most sold items on Facebook Marketplace? ›

Top Selling Items on Facebook Marketplace in 2022
  • Fashion Apparel. Branded fashion apparel are some of the most selling stuff on the Facebook marketplace. ...
  • Furniture & Home Decor. ...
  • Mobile & Accessories. ...
  • Books. ...
  • Baby Care Products. ...
  • Sports Supplies & Fitness Equipment. ...
  • Health & Wellness Products. ...
  • Toys.
29 Oct 2022

How long after selling something on Marketplace do I get paid? ›

Read our tips for buying and selling responsibly on Marketplace. Your payout will be initiated 15 days after you mark the item as shipped, or 5 days after the item is delivered upon receiving delivery confirmation. Once your payout is initiated, it may take up to 5 days to reach your account.

How do you get paid when you sell on Marketplace? ›

The payout goes to the bank account that you entered when you set up shipping. The exact timing of the payment depends on your bank. You can check the date of your next payout in the Your sales section of Marketplace. Learn how to check your balance, payouts, sales history, or date of your next payout on Marketplace.

Do I need a tax ID to sell on Facebook? ›

If you represent a business in the United States or European Union, you'll need to provide a federal employer identification number (FEIN) or a value-added tax identification number (VAT).

Do you have to pay tax on items sold on Marketplace? ›

Your sales may be subject to IRS tax reporting if you sell with shipping on Facebook Marketplace. Download your 2021 sales report to see your sales from 2021. When you sell with shipping on Marketplace, you may receive certain tax forms to help file your taxes.

Do you need a bank account to sell on Facebook? ›

Why is a bank account required to sell items with shipping on Facebook Marketplace? To receive payments from Facebook (example: chargebacks, payments from buyer coupons, reimbursements from appeals), you can only link your bank account. Learn how to change your bank account for shipping on Marketplace.

What is Facebook Marketplace called now? ›

Facebook Marketplace Community - Home.

Do I need an app for Facebook Marketplace? ›

There is no official Facebook Marketplace app as the service is integrated into the main Facebook apps on iOS and Android, as well as the web version of Facebook.

How much does it cost to launch a Marketplace? ›

Costs of developing your own marketplace

The cost of marketplace website development depends on countless factors of its complexity and where you choose to hire help. Custom websites can easily start from $20,000 and robust marketplaces can quickly reach $150,000 and beyond.

What payment should I accept from Facebook Marketplace? ›

Don't transfer money directly into a seller's bank account. Instead, offer to use a secure person-to-person payment site, such as PayPal or sending and receiving money in Messenger.

How do I avoid scammed selling on Facebook Marketplace? ›

Types of Facebook Marketplace scams
  1. Bootlegs and Broken items. ...
  2. Don't Get Talked into Mailing Items or Payment. ...
  3. Don't Use Unusual Payment Methods. ...
  4. Never Pay for an Item in Advance. ...
  5. Do Not Accept Overpayment. ...
  6. Be Aware of Fake Facebook Accounts. ...
  7. Meet in a Well Lit Public Place. ...
  8. What is Facebook Purchase Protection?

How long does it take to get a Facebook shop approved? ›

The Facebook Shop approval process typically takes up to 48 hours after application submission. If your application is approved, Channel Manager will show "Your Facebook commerce application has been approved," and your products will begin automatically syncing to your new Facebook Shop page.

How long does it take to get approved to sell on Facebook Marketplace? ›

It may take up to a day to complete the review. If you see There are issues with your product next to your listing, it wasn't approved because it goes against our Commerce Policies. Other people on Marketplace can't see this listing. Learn what you can do if your listing wasn't approved on Marketplace.

How many followers do you need to sell on Facebook? ›

How many followers do you need on Facebook to make money? The more followers you have, the easier it is to make money. Most of Facebook's new monetization features (including in-stream Facebook ads and fan subscription services) are only available to Facebook pages with more than 10,000 followers.

Will Facebook refund my money if I was scammed? ›

Goodwill refunds are at Facebook's discretion. If Facebook approves your Purchase Protection claim, you'll get a refund for the full purchase price of the product and any shipping costs. You can see full policy details in the Purchase Protection Policy.

Can I use my own shipping label on Facebook Marketplace? ›

If you're shipping with your own label (example: USPS, UPS, FedEx), you can update the tracking number or carrier of the item you're selling within 5 business days of marking the order as shipped. To update the shipping details: The order details will be updated with this information.

How long does it take to receive money from Facebook pay? ›

Payments in Messenger are only available in the US at this time. Once you have an accepted payment method linked to your account, any money sent to you is transferred right away. Note: It may take your payment provider up to 3-5 business days to post the money to your account.

Can I accept payments on my Facebook page? ›

Payments in Facebook messages are only available in the US. With payments in Facebook messages, you can securely send and receive money with friends in chats. Learn how to add a payment method, request payments in group chats, and keep your account secure with PIN-protected payments.

How much does it cost to have a FB shop? ›

There is no registration fee to pay, nor do you have to pay a monthly subscription cost. As mentioned above, you have three options for customer checkout on Facebook Shops. If you choose “Checkout on another website” or “Checkout with messaging” you will not be charged any extra fees from Facebook.

What does Facebook pay per 1000 views? ›

Facebook's ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator revenue fluctuated in 2020, with some influencers generating millions of dollars off the site, while others with millions of views received little to no pay out.

Why can't I add a Shop Now button to my Facebook page 2022? ›

*To add the "Shop Now" button, you'll need to be an admin, editor, moderator or advertiser of the Facebook page.

Why can't I add Shop tab Facebook? ›

If your shop tab isn't displaying correctly, head back to “Templates and tabs,” click on “Settings,” and make sure “Show Shop tab” is on. Once you've done this, head back to your Facebook page and click on “Shop.” To continue, you must agree to Facebook's Seller's Terms and Policies.

Is Facebook Shop discontinued? ›

However, the company announced on Wednesday that Facebook Live Shopping is being discontinued. As detailed by the company in a blog post, Facebook Live Shopping will be completely shut down as of October 1, 2022. From that date on, users will no longer be able to host any Live Shopping events on Facebook.

Why Facebook page shops are no longer available in your area? ›

There are two likely reasons why this happens: Your store is not available in countries other than your own. The privacy settings of your whole page might be set incorrectly.

How do I add the sell button on Facebook? ›

Tap in the top right of Facebook, then scroll down to Groups, tap Groups at the top and select your group. Tap Manage then tap Add features. To add the: Buy & sell feature set: Below Feature sets, swipe until you find Buy & sell, then tap Add set.

How do you make people follow you on Facebook? ›

When you become friends with someone on Facebook, they automatically start following you.
...
Who can follow me on Facebook?
  1. Click your profile picture in the top right of Facebook.
  2. Select Settings & privacy, then click Settings.
  3. Click Public Posts on the left.
  4. Select Friends or Public next to Who Can Follow Me.

How do I link my Facebook shop to my website? ›

Go to the Catalog Manager at https://www.facebook.com/products/. Select the “create catalog” button on the top right corner. On the next page, select e-commerce. Next, you'll be given the options to upload content or to connect to an e-commerce platform.

Can I turn my Facebook page into a shop? ›

Just click on settings, and then “Edit Page”. When you scroll down, you'll see “Add a tab”. Click on “Shop” to add it to your Page. Once you do this, you can click back to your Page view to set up a Facebook shop on your Page.

How do I make my products visible on Facebook shop? ›

Change your shop inventory setting or hide and show products from the Shops tab
  1. Go to Commerce Manager and select your shop.
  2. Go to the Shops tab and click Edit shop.
  3. Click Settings and then Inventory.
  4. Choose an inventory setting to control which products from your catalog automatically appear in this shop:

Why did my Facebook shop get rejected? ›

If items in your catalog are rejected because they don't comply with our Meta Advertising Standards, they won't show in your dynamic ads. If items are rejected because they don't comply with our Commerce Policies, they won't show in your shop and can't be tagged on Facebook and Instagram.

Can I see who viewed my Facebook? ›

No, Facebook doesn't let people track who views their profile. Third-party apps also can't provide this functionality. If you come across an app that claims to offer this ability, please report the app. Was this helpful?

How long does it take for Facebook shop to be approved? ›

The Facebook Shop approval process typically takes up to 48 hours after application submission. If your application is approved, Channel Manager will show "Your Facebook commerce application has been approved," and your products will begin automatically syncing to your new Facebook Shop page.

Can you have a Facebook store without a website? ›

With new Facebook Shops, you can sell online without a website! Facebook Shop (aka Facebook store) is a special tab on a business page that allows businesses to upload their products to Facebook and sell directly to their customers through Facebook.

How many followers do you need to make a Facebook shop? ›

The more followers you have, the easier it is to make money. Most of Facebook's new monetization features (including in-stream Facebook ads and fan subscription services) are only available to Facebook pages with more than 10,000 followers.

How many followers do you need to open a shop on Facebook? ›

You need a Facebook account and a Facebook Business Page with at least 2000 likes.

What is the difference between FB page and FB shop? ›

Facebook Marketplace allows for the listing, finding, and advertising products by the users. Facebook Shop allows sellers and companies to list their products as well as sell them right from within the platform. Cannot buy or sell products on the Facebook Marketplace.

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