Facebook Marketplace – How to Sell on Facebook For Free? (2023)

Facebook is the most popular social network on the web right now. It’s where people connect with each other. Recently, people have been using the social network for buying and selling with each other.

This buying/selling activity started in local Facebook groups, and it has grown exponentially.

To increase these connections, Facebook officially launched Marketplace, a simple destination where you can discover, buy, and sell items locally.

What is Facebook Marketplace?

Facebook marketplace is a platform within Facebook where the users can sell their items in a particular area.

This marketplace was introduced in October 2016, and within 7 months, 18+ million were listed to sell on the Facebook marketplace in the United States alone.

More than 800 million people from 70 countries access the Facebook marketplace every month.

It is great place to sell anything quickly within your area without any investment.

Facebook Marketplace is a great place where you can discover cool items you want to buy, and find people who are willing to buy your products.

Table Of Content

  1. How to Sell on Facebook Marketplace?
  2. How to Sell Safely on Facebook Marketplace?
  3. List of Prohibit Items to Sell on Facebook
  4. Ecommerce Platform Integration with Facebook Marketplace
  5. Facebook Marketplace Vs. Craigslist
  6. Facebook Marketplace Success Stories

How to Sell on Facebook Marketplace?

Facebook has over 2 billion users on its platform, making it is the biggest social media platform in the world. It will open up opportunities to find a buyer for your product if you understand how to use Facebook marketplace.

Here is how Facebook marketplace works.

The selling process is very straightforward. You just need to sign in to your Facebook account and start listing the product you want to sell in your area.

1- Login to Facebook and click the marketplace on the left tab.

Or, you can directly access the marketplace with this link https://www.facebook.com/marketplace/.

Facebook Marketplace – How to Sell on Facebook For Free? (1)

(Video) How to Use Facebook Marketplace to Sell on Facebook For Free

2- On the marketplace page, click the “+ Sell Something” button on the left side.

After clicking the button, you will see a small window asking about your listing.

You can choose between three categories

  • Items
  • Property
  • Vehicle

Facebook Marketplace – How to Sell on Facebook For Free? (2)

Choose the category that you think fits best for your item.

3- Enter your listing’s title, price, location, and category.

First, you need to select the category for your product.

Facebook Marketplace – How to Sell on Facebook For Free? (3)

Like here, I decided to sell my old headphones, so I select “item for sale.”

Now, you have to add the details of your item.

Facebook Marketplace – How to Sell on Facebook For Free? (4)

You can also add a description, although it is optional.

So, here is what it looks like after entering the category, price, location, description, and pictures (up to 10) of your product.

Facebook Marketplace – How to Sell on Facebook For Free? (5)

Once you provide all the information on your listing, then click the “next” button on the right bottom.

4- Publish your listing

Here you will also get the option that allows you to list the product on your profile.

Facebook Marketplace – How to Sell on Facebook For Free? (6)

Lastly, click the publish button to place your product in the Facebook marketplace.

(Video) How To Sell On Facebook Marketplace! | Step by Step Instructions! | Amber Dawn

How to Sell Safely on Facebook Marketplace

  • Use a secure payment gateway

Facebook does not offer any payment gateway to pay or receive the payments. The scammer might insist on cash on delivery, gift cards, or flawed payment methods. You must use a credit card or any secure payment service like PayPal.

  • Evaluate the Buyer’s Profile

When a buyer shows interest in your product, do look into his/her profile. Check out if they belong to your area and have any mutuals. If they have any new profile, perform no activity on their Facebook page, or have few friends, then you should avoid that buyer.

  • Meet the buyer in person

Pick a public spot such as a coffee shop and make any record of your exchange of goods like a video or any document. It will come handy in case of any dispute.

Prohibit Items to Sell on Facebook Marketplace

Facebook mentions a list of products that are prohibited from selling on Instagram and Facebook for commerce purposes.

Here is the list of products that you should avoid selling on the Facebook marketplace.

  • Prescription drugs and supplements
  • Ingestible Supplement (such as Protein powder & steroids)
  • Weapons & ammunition
  • Animals (pet toys and cages are allowed not animals)
  • Adult products (contraceptives are allowed not sex toys and pleasure items)
  • Alcohol
  • Healthcare products
  • Body part & fluids
  • Gambling
  • Offensive & misleading products

If you run an ecommerce store, then you can integrate your online shop and sell directly on the Facebook marketplace.

Here is the list of ecommerce platforms partnered with Facebook

  1. Shopify
  2. BigCommerce
  3. Shipstation
  4. Zentail
  5. Feedonomics
  6. CommerceHub
  7. Channel Advisor
  8. Quipt

Facebook Marketplace Vs. Craigslist

Craigslist is a classifieds website where people post their ads for products and services. It’s available locally for multiple regions so locals can buy and sell products without any hassle.

However, Craigslist can be quite unsafe, if you are not careful about the people you are dealing with. There are so many scammers out there trying to rip off your hard earned money.

Facebook Marketplace is a social marketplace where people can connect with each other and hammer down the transaction details.

On Marketplace, you can not only see the product, you can also see the seller’s Facebook profile, your mutual friends (If any), and chat with them via Facebook Messenger.

All of this combined gives a more personal and safer feel to these transactions. However, you still need to do your due diligence to stay safe even on Facebook Marketplace.

(Video) Turn 0$ to $10k Flipping Free Stuff on Facebook marketplace

Facebook Marketplace Success Stories

If you are not impressed with how the Facebook marketplace works or think that it does not have any impact on growing an online business, then you are about to change your perception with this marketplace.

Here are some of the success stories of online businesses that have managed to gain a significant advantage for their companies by using the Facebook marketplace.

1. Succulents Box

Succulents box is a California-based company offers low-maintenance plants founded in 2015.

The Goal

They wanted to boost store sales by expanding their customer base.

Actions

Succulents box was selling from Shopify, where they learned about the Facebook marketplace.

Then, they list 150 products on the Facebook marketplace. The results were surprisingly well, and they immediately start receiving the order and gained thousands of dollar revenue in just 40 days.

Also, they discover new demographics for their products. At first, they were targeting women aged 25 – 34. However, after listing products on the Facebook marketplace, they gained a massive customer base of women aged 55 – 64.

The Results

Succulents box see a massive increase in the sales in just 3 months that includes

  • 66% increase in monthly sales
  • Facebook marketplace amounted 18% of total sales
  • 19% increase in monthly revenue from the Facebook marketplace, month over month

2. Apartment List

Apartment List was founded in 2011 that helps people to find a home for rent according to their needs. The app includes the listing of different properties that a renter can choose based on their budget and preference.

The Goal

They wanted to increase the renter’s registration on their site.

Actions

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Apartment List only used to run ads on the Facebook news feed. After discovering Facebook marketplace, they started to place ads there as well to attract the customers who were actively looking for properties online.

The Results

The Apartment lists conducting this experiment for 2 weeks and here is what they achieved,

  • Cost per registration decreased by 16% after running ads on Facebook marketplace and news feed,
  • 17.5% increase in post reach.

3. Tropical Breeze Décor

Tropical Breeze Décor is an online store that offers beach-themed home décor, apparel and accessories

The Goal

They wanted to boost their online store sales.

Actions

Tropical Breeze’s ecommerce service provider Bigcommerce introduced them with Facebook marketplace in 2018.

They instantly list their catalog to Facebook marketplace by integrating their ecommerce store.

In less than a half-hour, the team listed 4000 items and witnessed an instant growth the sales.

Results

After listing products for three months on Facebook marketplace, Tropical Breeze Décor saw unprecedented growth in their sales:

  • Facebook marketplace amounted for 87% of total sales
  • 3.5x boost in sales
  • 72% of total revenue generated from Facebook marketplace

Related Article:
11 Facebook Audience Insights Hacks To Generate Sales

Wrapping Up

Facebook has an enormous database of consumers that helps the sellers to get the potential buyer without any hassle.

Also, Brands are not allowed to use the Facebook marketplace, which means the small businesses and individual sellers have massive opportunities to build their market by reaching millions of potential audiences.

So, if you are selling on your online shop and want more recognition for your brand or want to boost the sales of your business, then this is the platform you should look forward to achieve your goals.

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FAQs

Can you sell on Facebook marketplace for free? ›

Facebook will not charge you a listing fee for selling items on Facebook Marketplace. However, there are selling fees involved. The selling fee is 5% per shipment or a flat fee of $. 40 for shipments of $8 or less.

How do I avoid Facebook marketplace fees? ›

There are no listing fees and, in most cases, Facebook won't take a cut of your sale. However, there is now one exception to this. If you choose to send items directly by post via Facebook Marketplace, rather than exchanging the products in person, you'll have to pay a 2% fee.

How can I sell my products on Facebook for free? ›

To sell products on Facebook, you first need a dedicated Facebook page for your business (not your personal page). Next, either connect your ecommerce platform to Facebook or manually build a Facebook Shop. Finally, you'll want to market your products through ads, contests, and boosted posts to maximize sales.

Does Facebook Marketplace charge you to sell items? ›

When you make a sale, we deduct a fee from your payout automatically. We call this a selling fee. The selling fee is 5% per shipment, or a flat fee of $0.40 for shipments of $8.00 or less.

Does Facebook charge a fee? ›

No, we don't charge you to use Facebook. Instead, we charge advertisers to show ads on the Facebook family of apps and technologies. This helps us make Facebook available to everyone without charging people for access to it.

How do I sell on Facebook Marketplace 2022? ›

To sell an item on Marketplace:
  1. Tap. in the top right of Facebook.
  2. Tap. Marketplace.
  3. Tap Sell at the top.
  4. Add a title and price, and select a category.
  5. Tap Add photos to include photos from your phone or take a new photo.
  6. Tap Publish to publish your Marketplace listing.

How much does it cost to join Facebook Marketplace? ›

It costs nothing for individuals to sell on Facebook Marketplace, and there's no fee to join Facebook or Facebook Marketplace. If you operate on Facebook Marketplace as a merchant, there is a 5% fee on all transactions, with a minimum charge of $0.40.

What payment should I accept from Facebook Marketplace? ›

Don't transfer money directly into a seller's bank account. Instead, offer to use a secure person-to-person payment site, such as PayPal or sending and receiving money in Messenger.

How do I sell on Facebook Marketplace for beginners? ›

To sell an item on Marketplace:
  1. Tap in the top right of Facebook.
  2. Tap . ...
  3. Tap Sell at the top, then tap Items.
  4. Tap Add photos to add photos from your camera roll, or take a new photo.
  5. Enter the info about your item. ...
  6. Tap to hide your listing from your Facebook friends. ...
  7. Click Next.

What is the best way to sell on Facebook Marketplace? ›

9 Tactics for Selling on Facebook Marketplace:
  1. Conduct some research.
  2. Ensure that the photos of your products are accurate.
  3. Use the right keywords.
  4. Select the right category.
  5. Include dimensions.
  6. Add shipping information.
  7. Use a secure electronic payment service or credit card.
  8. Reassess after a week.
17 Aug 2022

How can I sell my products for free? ›

Where can I sell my stuff online for free?
  1. Facebook Marketplace.
  2. Craigslist.
  3. Nextdoor.
  4. VarageSale.
2 May 2022

What is the difference between Facebook Marketplace and Facebook shop? ›

Facebook Marketplace allows for the listing, finding, and advertising products by the users. Facebook Shop allows sellers and companies to list their products as well as sell them right from within the platform. Cannot buy or sell products on the Facebook Marketplace.

Why do people list items on Facebook Marketplace for $1? ›

In addition, unethical sellers purposefully list their items as FREE or $1 to attract attention to their listings.

What should you not do when selling on Facebook Marketplace? ›

  1. 10 Tips To Stay Safe When Using Facebook Marketplace. ...
  2. Don't Disclose Personal Information. ...
  3. Know That Profiles May Be Fake. ...
  4. Meet In A Public Place. ...
  5. Pick Up or Drop Off Items With a Friend. ...
  6. Rely On Contactless Pick Up When Possible. ...
  7. Use Instant Electronic Transfers (or Small Amounts of Cash) At The Time of Exchange.
14 Jun 2022

Should I only accept cash on Facebook Marketplace? ›

Although most people have a good experience selling items via the platform, sellers should be aware of possible scammers. Only accept trusted online payment apps such as Google Pay or Venmo. Cash is a safe payment method if you meet the buyer in person for a local sale.

Why did Facebook charge me $1? ›

Under the new system, users can message anyone regardless of their privacy settings; the messages end up in a folder labeled "other," which is designed to catch spam. That's where the money comes in. To bypass the recipients "other" folder, users can pay $1 to make sure their messages end up in a person's main inbox.

How do Facebook Marketplace payments work? ›

The payout goes to the bank account that you entered when you set up shipping. The exact timing of the payment depends on your bank. You can check the date of your next payout in the Your sales section of Marketplace. Learn how to check your balance, payouts, sales history, or date of your next payout on Marketplace.

Does Facebook Marketplace report to IRS? ›

The IRS requires Facebook to provide a Form 1099-MISC to sellers who receive payments directly from Facebook for participating in one or more Facebook Marketplace incentive programs.

How long until I can use Facebook Marketplace? ›

You must have posted at least 10 listings within one Facebook buy and sell group in the last 30 days.

Is the Marketplace free? ›

For casual sellers, Facebook Marketplace is a free option that connects you with potential buyers in your area. But there are restrictions to what you can sell, and it can take a bit of know-how to stand out on the platform. Here's what you should know about selling on Facebook Marketplace.

Is FB Marketplace safe? ›

Many Facebook Marketplace users are real people selling legitimate items. Unfortunately, there are also plenty of scammers posing as genuine customers and merchants. Whether you're looking to buy or sell, you need to protect yourself from the most common Facebook Marketplace scams.

Should I give bank details on Marketplace? ›

"Giving your BSB and account number to a third-party to receive or send funds is generally safe, but you should only give out banking details to organisations or people who you know have a genuine need to know this information," says Peter Marshall, Mozo's product data manager.

Should I give my address on Facebook Marketplace? ›

Never give out your phone number, address, passwords, or send money, devices, and other gifts directly to someone who you don't know in person. Get details about the condition of the item.

What is the safest way to sell on Facebook Marketplace? ›

If you're the seller, avoid listing items not allowed on Facebook Marketplace, and remember to clean and disinfect your item before handing it over to the buyer. Also, make sure the item doesn't have any of your personal info on it.

Will my friends see items I sell on Facebook Marketplace? ›

All listings must follow our Commerce Policies. To limit where your Facebook friends see your listings, you can choose to hide them when you create a new listing or change an existing listing.

What is the most sold item on Facebook Marketplace? ›

Top Selling Items on Facebook Marketplace in 2022
  • Fashion Apparel. Branded fashion apparel are some of the most selling stuff on the Facebook marketplace. ...
  • Furniture & Home Decor. ...
  • Mobile & Accessories. ...
  • Books. ...
  • Baby Care Products. ...
  • Sports Supplies & Fitness Equipment. ...
  • Health & Wellness Products. ...
  • Toys.
29 Oct 2022

What is the best free app to sell items? ›

The 5 Best Apps to Sell Your Stuff in 2022
  • OfferUp: Best Overall.
  • Poshmark: Best for Clothes.
  • Facebook Marketplace: Best for Quick Sales.
  • Decluttr: Best for Technology and Electronics.
  • 5Miles: Best for Furniture and Big Ticket Items.
12 Oct 2022

What platforms can you sell on for free? ›

Square Online – (free plan) – Most generous free ecommerce plan. Big Cartel – (free plan) – Best for independent artists. Wix – (free to build, not sell) – Best for small online stores. Shopify – (free trial) – Best for larger businesses.

How can I sell online without fees? ›

Craigslist is one of the best places to start as an online seller. It's a no-fuss site that lets you sell your items through classified ads for free. No need to pay for listing fees, final value fees or commissions.

What is Facebook Marketplace called now? ›

Facebook Marketplace Community - Home.

How do I set up Facebook Marketplace? ›

Follow these steps!
  1. Create a Facebook profile or account. ...
  2. Navigate to the Marketplace Tab in Facebook. ...
  3. Click on Sell and upload or take photos for the listing. ...
  4. Add a Title and Price. ...
  5. Add details, descriptions, and information about what you're selling. ...
  6. Add Additional Information in the Description.
15 Nov 2021

What does 1234 mean on Marketplace? ›

1234 means "1 Thing 2 Say 3 Words 4 You (I Love You)".

Can you get scammed as a seller on Facebook Marketplace? ›

Scams can happen on the buyer and seller side of a transaction. Some listings may also be scams,” Facebook writes in its help section. “Scams come in different forms, so it's important to know what to look for when buying and selling on Marketplace.”

Can I sell on Facebook Marketplace anonymously? ›

Click on Marketplace on the left hand side menu. Start a new listing. Complete your listing but before you click to finish, on the left hand side you'll see a 'hide from friends' toggle button. Click this toggle and your listings will be hidden from your friends.

What is the safest way to receive money from a buyer? ›

Personal and Cashier's Checks

Like we mentioned, it's pretty dangerous to walk around with your pockets full of large bills, and for that reason the buyer may choose to pay you in a personal or cashier's check. Besides cash, a certified cashier's check is the most secure way to accept payment during a private sale.

Why am I being charged for a Facebook ad? ›

You'll be charged when your ad costs reach your payment threshold and on your bill date for any leftover costs that don't reach your threshold amount. If you don't spend enough to reach your payment threshold, you'll only be charged on your bill date.

Is it safe to give bank details on Facebook Marketplace? ›

Protect your personal information- we strongly advise against sharing personal information, such as your payment login and password details or bank account information. If you're selling electronics, make sure that you've cleared any personal information from the device.

Why did Facebook charge $25? ›

As your ad runs, it accrues costs. If your outstanding ad costs reach $25, we charge you $25. Once your payment goes through, your balance is cleared, your payment threshold may be raised to a new, higher amount. You start accruing costs again as your ad continues to run.

How much does it cost to advertise on Facebook per month? ›

How much does it cost to advertise on Facebook per month? Companies spend an average of $300 to $1000 on Facebook ads per month. Depending on the size of your business, as well as investment in social media advertising, you may spend more than $1000 or less than $300.

How much are Facebook ads per 1000? ›

How much does Facebook advertising cost? Research suggests that advertisers should expect to pay: $0.94 per click or $12.07 per 1,000 impressions. Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mille (CPM)—otherwise known as cost per 1,000 impressions.

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