SocialPilot
$30
per month
There is not one but many reasons why SocialPilot is first on the list. SocialPilot is a perfect tool to evaluate in-depth marketing activities for LinkedIn. This LinkedIn analytics tool provides a variety of features to improve your LinkedIn presence. You can see your page in detail and examine your development over the weeks. You can also easily review your population numbers, track post notifications, and calculate your company’s dedication to this particular social media.
All information is accessible in an uncompromising dashboard for reporting and can easily be personalized and shared with other team members. You can study your LinkedIn followers using the SocialPilot tool demographics, which lets you display the seniority of your followers, the size of their business, their country, and their category of profession. The Post-Performance Analyzer function allows you to track, evaluate, and even reshare your most engaging content from the same page, all your LinkedIn posts in one section.
Advantages of Using SocialPilot as your LinkedIn Analytics Tool
- The analytical function in SocialPilot is powerful since the content analyzed by this tool is not only posts from the network but also other reliable sources, accounts, and pages.
- SocialPilot lets you identify engagement and public trends. Check the posts that have been popular and discover the best time to post on LinkedIn. Plus share more information in downloadable white label PDF reports with your team and clients.
- It helps you boost the experience of your brand on LinkedIn by posting native product videos, carousel posts and multiple photos, GIFs, infographics, and more. The publishing feature of SocialPilot’s allows you to upload photos from Dropbox, Google drive, and Canva too.
Pros
- It is consistent with your LinkedIn social performance analysis, tracking, and reporting.
- It measures your social media ROI with in-depth social media analytics.
- Managing team members with collaborative features to manage multiple accounts together.
- Managing multiple social accounts is effortless.
- It helps in uploading 500 posts in one go with bulk scheduling.
- It never runs out of new content ideas with the content curation feature.
- It helps at visualizing your content strategy with the social media content calendar and then analyzes it.
- It also focuses on scheduling & publishing customized posts for your LinkedIn accounts.
- It lets you create and add UTM Parameters to your post link to understand social traffic accurately in Google Analytics
S
Sharon Hall
SocialPilot is an excellent social media management tool for teams and agencies. It’s easy to set up, quick to schedule content and has multiple options for keeping your social media streams populated. It is an affordable alternative to some of the pricey team plans offered by other social media tools.
C
Cindy C.
SocialPilot is amazing! What is brilliant about this software is that it can generate fresh content for me to post to my social media pages, as if I was the one that came up with it!
Unmetric
$300
per month
Unmetric is an information technology, brand-based social media intelligence tool that allows businesses to gather accurate social media information to enhance their social efficiency. You can evaluate the social media success of your company on LinkedIn with a variety of features and make better marketing choices with the help of this LinkedIn analytics tool.
Pros
- It helps you download analytics reports on your LinkedIn performance with insightful charts and graphs.
- It sets a benchmark against your industry competitors to see where you stand in competition with your rivals using Unmetric’s Share of Voice.
- It focuses on monitoring your brand’s showcase pages.
Douglass Hatcher
Unmetric provides a simple solution to get a snapshot of how our competition is performing in just minutes. The ease and speed at which our strategists and analysts can pull data are beyond any other social analytics tool we’ve used.
Cons
- There is a lack of a wide database which can be a huge drawback for LinkedIn.
- Sometimes this tool stops working in the middle, and everything has to be done again.
Chrissy S.
Sometimes metrics that I need are a bit “evasive.” Unmetric provides that the client’s Facebook page grew at a faster rate than most other Facebook pages. However, the client is international so when they inquired about their growth rate internationally, I was unable to provide that information or search for it within Unmetric.
Socialinsider
$83
per month
Socialinsider helps your LinkedIn by testing its efficiency and monitoring all KPIs. You can easily update your company page with this LinkedIn analytics tool.
One of the main features of LinkedIn’s social insider research tool is that it provides you with every tool available to evaluate and develop your content strategy. Clicks, observations, shares, and feedback of each post can be looked at more closely. Socialinsider is a tool for evaluating LinkedIn targeted at digital marketing firms, advertisers, and teams, allowing their users to capture their competitive social media and gain insights into their social media strategies.
Pros
- This LinkedIn Analytics tool will help in multiple-profile comparison.
- It allows you to download posts as CSV.
Ritsuko T.
I was looking for social media analytic software and then found Social Insider. I picked the “Agency” plan as it says “Full Posts History”. So I asked one of the co-owners Rezvan how far back and how. He told me 1 year is automatic when I signed up and after that, they do manually.
Cons
- Customer support isn’t that great.
Patrick H
Don’t expect them to get back to you with support. It can take weeks. Don’t expect them to adhere to any type of arrangement you make with them. They change the terms to suit their needs regardless of what agreements are in place.
Rank Ranger
$79
per month
Rank Ranger is a LinkedIn analytics tool that provides key performance indicator reports with top-line company metrics, including demographics, growth, reach, and commitments to the audience. With the demographics gathered by the tool for gaining insights into your current business market segment, you can expand your market scope. Rank Ranger compiles demographic follower data that will help you gain insight into your LinkedIn property’s existing customer segments. Succeeding marketers use business intelligence to extend their customer reach through the population, age, industry, and position.al marketing firms, advertisers, and teams, allowing their users to capture their competitive social media and gain insights into their social media strategies.
Pros
- It focuses on monitoring your posts and your performance.
- It helps you amplify your market reach with detailed audience demographics reporting.
Sanjit M.
Easiest-to-Use, Most beautiful, Best Value Ranking Software.The integration with Google Analytics and Webmaster Tools is also very easy and helpful so you do not need to log into Google to see that data. It is a one-stop-software platform.
Cons
- Their backlink analysis is poor.
- They lack customized reporting.
Giovanna O.
It’s not super easy to use the interface. I feel a bit overwhelmed sometimes with all of the features, and I know there are how-to’s and FAQs, but when you’re trying to get a task done, your first thought is not to go and instead explore the tool.
Klipfolio
Klipfolio is an online dashboard tool used to develop powerful business dashboards by major companies such as IKEA and the American Red Cross. You can show the number of shares and interactions obtained by your LinkedIn page at the monthly end, compare it with the previous month. Their LinkedIn dashboard comes with pre-creased ‘Klips’ LinkedIn. You can distinguish the population of your audience through seniority, industry, occupation, region, and mobile footprint using Klipfolio.
Pros
- One of the key features to differentiate them in the crowd is that all the dashboards are black and look incredibly professional.
- It helps in visualizing valuable data with insightful diagrams, charts, and graphs.
- It lets you access detailed audience demographics.
Tanmoy B.
The UI/UX is just world-class! The components are well laid out. The ability to design dashboards with multiple layout options available is a boon.
Cons
- It can be a little complicated to create a new customer for a dashboard.
- There is a lack of color themes as they just have only light/dark.
Jordan Daley
So much less than I expected. No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick’s API won’t let you pull 50% of the dimensions and metrics available in the reporting UI.
Whatagraph
$199
per month
Whatagraph is a LinkedIn analytics tool that includes a range of resources that promote coverage. The tool automates data collection so that visual models can be customized and digestible reports created. The report offers a comprehensive overview of top-class metrics and website results combined with stunning graphics on your company page. This tool has pre-defined templates that indicate specific data and highlight growth during a particular time.
Pros
- It allows you to download PDF analytics reports that indeed help you save your data.
- This LinkedIn Analytics tool has customizable visual templates.
Julieanne G.
Top-notch customer service and functionality. Increase transparency with clients. Automatic reports are emailed to me first. It is faster to navigate than some of the native platforms’ analytics (i.e. Google Analytics, GMB)
Cons
- There are just a few existing data sources. There is currently no Zapier integration.
- There are instances where the data isn’t pulled correctly.
Alexandre W.
It is beautiful but not optimal. I only keep Whatagraph for an accessory use for now (small reports on a given campaign).
DrumUp
$39
per month
DrumUp is a tool for social media, content management, and workers advocacy. It integrates with Facebook, Twitter, and LinkedIn, growing the time and energy to handle social media presence significantly. It lets you find and share material on your accounts on social media. DrumUp mines loads of web content in real-time to suggest the newest stories that are most applicable to your audience with sophisticated algorithms.
Pros
- DrumUp as a LinkedIn analytics tool makes it easy for you to skim your LinkedIn followers, build and publish messages.
- Complete, follow, and curate your favorite feed updates with DrumUp.
Sarah G.
Ease of quick-sharing quality information, instant access to a broad spectrum of relevant industry topics, options for both shallow and deep dives into news related to my profession, and riveting headlines.
Cons
- Prices are fairly expensive, whereas basic characteristics are minimal.
Enid B.
The content seems redundant like it all comes from a small handful of websites. Since everything is a direct repost, if you are not supplementing with quality tweets, it’s not at all original.
Brand24
$49
per month
Brand24 is a LinkedIn analytics tool that can be used to improve social media presence. The competitive analysis is unmatchable. Keeping a close watch on marketing campaigns is easier. You get access to your social media performance in meaningful metrics that will allow you to take decisive action. The best part is it can segregate your brand mentions into positive and negative sentiments so you can gauge your online reputation. Summarized reports can be downloaded in PDF and excel files.
Pros
- A reliable tool that lets you monitor what others are saying about your business.
- The learning curve isn’t steep.
- Customer support is proactive in tackling issues.
Roberto S
The platform has a very good and widely renowned capability to optimize a marketing strategy building process, it can be integrated solidly and very quickly. The program has definitely coordinated a follow-up process to market needs.
Cons
- The tool is a bit on the expensive side for the results it provides.
- Results can be flaky, irrelevant, and spammy at times.
Brea W
The UI is pretty rough – the site feels crowded and sometimes it’s difficult to navigate. It’s rather expensive for what’s being offered and you don’t get to create many projects for the lower price tiers.
ReportGarden
$89
per month
ReportGarden is a digital marketing tool that has some excellent LinkedIn analytics solutions included. It is specifically designed for agencies that rely on automated reports for their marketing data. It has popular platform integrations that can come quite handy at times. The dashboards are easy to access and have general and ad-related analytics listed. Client management capabilities and SEO keyword tracking are worth mentioning too. Along with usual budgeting, there are proposal templates available for better lead generation.
Pros
- Downloadable reports with graphs.
- It pulls in data from multiple reliable sources.
- The tool is relatively easy to use.
Robert K.
Overall, I’ve been very happy with and have recommended Report Garden. The ability to bring multiple reports together in a single interface has increase productivity and provided a more open communication flow with customers. Very nice product.
Cons
- The loading time is slow for larger datasets.
- The customization feature is quite limited.
Samuel F
The level of full customization is a bit limited. And the ability to use this software with a large volume of clients is where the experience becomes a bit more strained. Setting up reports for hundreds of clients takes a lot of time, and building a customized report out from scratch is incredibly time-consuming.
Conclusion
LinkedIn is a fantastic social networking platform designed to develop new connections and establish online relationships for professionals and brands. It is one of the most used sites by B2B customers, and your presence here can significantly impact your business.
You can evaluate the success of LinkedIn and boost its marketing efforts by analyzing every bit of your account using the above-mentioned LinkedIn analytics tools. With this list, you can see what each of the tools does, have a full-fledged comparison, and select the ones that seem to suit your needs. The use of LinkedIn analysis tools is essential for your success, especially if your competition is overtaken, and to keep track of your efforts. So go ahead and try them out for better results.
FAQs
Which LinkedIn analytics tool is the best? ›
- #1. Keyhole. Features:
- Automate your social media reporting & save hours each month. Try Keyhole now.
- #2. SocialPilot. Key features:
- #3. Socialinsider. Key features:
- #6. Hootsuite. Features:
- #7. Klipfolio. ...
- #8. Inlytics. ...
- #9. LinkedIn company page analytics.
The objective of web analytics is to serve as a business metric for promoting specific products to the customers who are most likely to buy them and to determine which products a specific customer is most likely to purchase.
What is Inlytics? ›inlytics offers you chosen stats to analyze and optimize your LinkedIn presence. At the same time, you gain valuable insights about your content to see what really works. -Analyze your data 10x faster. -Find insights others won't. -See why people engage with your content.
Can you get analytics on LinkedIn? ›Everyone has access to their Dashboard Analytics. To find yours, go to your Profile, scroll down to below your About Section and Featured Section. Each of the three numbers on your dashboard can be clicked on to lead to more information.
How do I track LinkedIn analytics? ›- Click the Me icon at the top of your LinkedIn homepage.
- Under Manage, click Posts & Activity.
- Click the Articles or Posts tab based on what you're looking for.
- Click [Number] impressions in the lower-left corner or View analytics in the lower-right corner of your post or article.
The average number of connections per LinkedIn profile is around the 500-999 mark. So logic suggests the more people you are connected with on LinkedIn, the higher the total engagement score (likes, re-shares, comments, etc) vs. someone with a lower count.
What are examples of business analytics? ›- Growing sales. ...
- Developing marketing strategies. ...
- Using predictive analytics. ...
- Improving financial efficiency. ...
- Increasing productivity through streamlined processes.
90% of organizations today use descriptive analytics, the most basic form of analytics.
What are the four main components of customer analytics platform? ›- Data collection.
- Data sorting.
- Data storage.
- Data analysis.
...
Within LinkedIn, you can measure:
- Visitor demographics metrics like job function and location.
- Engagement on your posts like impressions, clicks, and comments.
- Follower growth.
- Employee advocacy analytics.
What are LinkedIn clicks? ›
Follows: Number of additional clicks to follow your LinkedIn Page. Follow clicks are when members have chosen to follow your organization's LinkedIn Page by clicking the Follow button on your Sponsored Content or Follower ad.
How do I do a competitor analysis on LinkedIn? ›Step 1: Go to “Analytics.” Step 2: Click on “Competitors.” Step 3: LinkedIn shows a suggested list of competitors that you can modify. You can add up to 10 LinkedIn pages.
How accurate is LinkedIn analytics? ›Profile Views – In this dashboard, LinkedIn's analytical tools tell you how many people have viewed your profile. While these numbers are very accurate, they don't tell you exactly who the people who have viewed your profile are.
What is a good engagement rate on LinkedIn 2022? ›A good engagement rate for Linkedin is about 2%, however, this can climb all the way up to 5 or 6%, depending on the type of content you are sharing from your content marketing calendar.
How far back does LinkedIn analytics go? ›Demographics and video performance analytics for posts and videos are not available after 400 days. Demographics and article performance analytics for articles are not available after 730 days. All data analytics are no longer available after 1,000 days.
How many LinkedIn impressions is good? ›Impressions refer to the number of times your content is viewed/displayed. This type of calculation measures engagement on a per view/display basis. A 2% LinkedIn engagement rate is considered good, and an above 2% engagement rate means you are doing great.
What is a good number of post views on LinkedIn? ›Go beyond 5K and you're really doing well. While video view counts might look low at first glance, there are things that these numbers can't reflect: brand awareness. tone of voice.
Did LinkedIn change their analytics? ›“LinkedIn members have always been able to see analytics on posts, but now LinkedIn's adding a new level of detail. Members will see analytics detailed in a summary page, along with more in-depth data like impressions and reshares.
Is 100 connections on LinkedIn good? ›If what you're looking for in LinkedIn is a way to network closely with a group of people you know, then fine, 100 connections might be ideal.
Is 200 connections on LinkedIn good? ›It doesn't take much to differentiate yourself either. 54% of people on LinkedIn have less than 500 connections 27% have between 500–999 12% have between 1,000–1,999 3% have between 2,000–2,999. Meaning if you knock out 400 new connections per month you'll be within the top 3 percent in a little over 7 months.
Can you buy LinkedIn followers? ›
Yes – buying 100% authentic LinkedIn followers and connections is safe. If the followers and connections you buy are real people with active and authentic accounts, they are indistinguishable from the real thing.
What are the 4 types of analytics? ›Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, and Prescriptive Analytics are the 4 types of analytics used by Business Analysts to unlock raw data's potential in order to improve business performance.
What are the 3 types of business analytics? ›There are three types of analytics that businesses use to drive their decision making; descriptive analytics, which tell us what has already happened; predictive analytics, which show us what could happen, and finally, prescriptive analytics, which inform us what should happen in the future.
What is business analytics in simple words? ›Specifically, business analytics refers to: Taking in and processing historical business data. Analyzing that data to identify trends, patterns, and root causes. Making data-driven business decisions based on those insights.
What are the 7 analytical methods? ›- Regression analysis.
- Monte Carlo simulation.
- Factor analysis.
- Cohort analysis.
- Cluster analysis.
- Time series analysis.
- Sentiment analysis.
5 Types of analytics: Prescriptive, Predictive, Diagnostic, Descriptive and Cognitive Analytics - WeirdGeek | Data analytics, Data science, Data analysis tools.
What are the 4 steps of data analytics? ›- Descriptive analytics.
- Diagnostic analytics.
- Predictive analytics.
- Prescriptive analytics.
1. Google Analytics. Google Analytics is the first recommendation I give for anyone wanting to get better customer behavior analysis from their website. The service is free, universal and it is powerful.
What is the example of customer analytics? ›For example, you could segment your website visitors, and see how they interact with your content and calls-to-action, and their navigation paths, and then target them with personalized ads or email content based on that.
Does LinkedIn count multiple views from the same person? ›Will I know if the same person views my LinkedIn profile several times in one day? Yes, if it's not an immediate reload of a page. I've had many people view my profile twice in the same day and it shows up as two separate notifications.
What do LinkedIn analytics mean? ›
What Is LinkedIn Analytics? LinkedIn Analytics is a selection of metrics that capture the performance of your LinkedIn Company Page. Like other social media platforms, they measure metrics such as followers, clicks, shares, and comments.
What is a good follower growth rate on LinkedIn? ›For the follower-based measurement method, a 2% LinkedIn engagement rate that's is considered good, and anything above 2% is great. If your posts continuously have a lower than 2% engagement rate, chances are your follower base is not particularly active and your followers aren't engaged with your content.
Do you get paid for LinkedIn posts? ›So Does LinkedIn Pay For Views? It turns out LinkedIn does not pay for views. There is no direct monetization system on LinkedIn, and I was surprised to learn this. I wondered what so many of my old LinkedIn connections were doing spending so much time writing elaborate posts (I never even saw sponsored posts).
How do I increase my clicks on LinkedIn? ›- Create Posts that Resonate with Your Target Audience. ...
- Use Hashtags. ...
- Post Frequently and Consistently. ...
- Provide Complete Information on Your Profile. ...
- Share Posts of Others. ...
- Encourage People in Your Network to Engage with Your Posts. ...
- In the end.
Your LinkedIn post has insufficient early engagement. The LinkedIn algorithm promotes your content to a broader audience when you've reached a certain threshold of engagement in the first two hours after posting.
Who is LinkedIn biggest competitor? ›- Top 10 LinkedIn Competitors and Alternatives. Facebook Groups. Bark. Opportunity. Xing. Meetup. Slack. Reddit. Indeed.com. Twitter Threads. Jobcase.
- The Takeaway.
Connecting with your competitors is a great way to gain greater understanding of your target market. Once you connect with a competitor you will be able to see all the people they are connected to. Some of your competitor's connections will be clients, some will be prospects, and some will provide no value whatsoever.
How does LinkedIn calculate engagement rate competitors? ›- Step 1: Calculating the "Total Engagement" ER (Engagement Rate in %) = (57 / 1250) * 100.
- Step 2: Divide your "Total Engagement" through your Impressions. ER (Engagement Rate in %) = (57 / 1250) * 100.
- Step 3: Take the result times 100. 4,56% (Engagement Rate in %) = 0,0456 * 100. Improve Your LinkedIn Profile - for free.
LinkedIn is the best option for office-type jobs, hands down, with the largest professional network available in the world. You won't find more active applicants looking for those types of jobs on either of the other two platforms.
Which LinkedIn analytics tool is the best and why? ›Shield is one of the best LinkedIn analytics tools that offers you all the needed data to keep track of your LinkedIn performance. The important thing to keep in mind is that it offers only own profile analytics and it doesn't provide you with data for business pages.
Can my employer see my LinkedIn messages if my employer pays for LinkedIn's recruiting tools? ›
No. Your LinkedIn messaging is not visible by anyone else on LinkedIn, regardless of who pays for the subscription.
What is a good cost per click LinkedIn? ›The average CPC (cost-per-click) on LinkedIn is around $5.39. Depending on your budget, this might be a bit expensive, but remember these clicks come from users that can easily turn into qualified leads. But not all campaigns on LinkedIn are measured by CPC.
Are LinkedIn ads worth? ›Are Linkedin ads worth it? Linkedin ads are worth it if you have a high-ticket offer. That is because the cost to run ads are a little higher than on other platforms. But the quality of leads you get will be better and more likely to convert.
What is a good ROI for LinkedIn ads? ›According to LinkedIn, the average conversion rate is around 6.1%.
How many followers is a lot on LinkedIn? ›The average number of connections per LinkedIn profile is around the 500-999 mark. So logic suggests the more people you are connected with on LinkedIn, the higher the total engagement score (likes, re-shares, comments, etc) vs. someone with a lower count.
Do LinkedIn posts expire? ›Updates that you share – 30 days. Comments and likes on other members' updates – 14 days. Following and joining updates – 5 days. Recommendations and general profile updates – 14 days.
Why are my LinkedIn impressions going down? ›If you see a decline in LinkedIn impressions, it could mean your content is not engaging enough. This is because when your posts receive less engagement, LinkedIn's algorithm won't serve your content to as many people.
How do I do a competitor analysis on LinkedIn? ›Step 1: Go to “Analytics.” Step 2: Click on “Competitors.” Step 3: LinkedIn shows a suggested list of competitors that you can modify. You can add up to 10 LinkedIn pages.
How do I pull a LinkedIn report? ›- Access your Page admin view.
- Click the Analytics dropdown.
- Select Visitors, Updates, Followers, Competitors, Leads, or Employee Advocacy.
- Click the Export button in the upper-right corner of the correct analytics page.
Hootsuite Analytics offers a complete picture of all your social media efforts, so you don't have to check each platform individually. It saves time by making it easy to compare results across networks.
What is LinkedIn talent Insights? ›
LinkedIn Talent Insights empowers talent acquisition professionals, analysts, and company leaders, to make confident business decisions based on data-driven insights. It allows them to recruit and manage talent more strategically.
Who is LinkedIn biggest competitor? ›- Top 10 LinkedIn Competitors and Alternatives. Facebook Groups. Bark. Opportunity. Xing. Meetup. Slack. Reddit. Indeed.com. Twitter Threads. Jobcase.
- The Takeaway.
“LinkedIn members have always been able to see analytics on posts, but now LinkedIn's adding a new level of detail. Members will see analytics detailed in a summary page, along with more in-depth data like impressions and reshares.
What is good engagement rate on LinkedIn? ›A good engagement rate for Linkedin is about 2%, however, this can climb all the way up to 5 or 6%, depending on the type of content you are sharing from your content marketing calendar.
How do I scrape my LinkedIn data for free? ›Scrape data from any LinkedIn profile - YouTube
How many LinkedIn impressions is good? ›Impressions refer to the number of times your content is viewed/displayed. This type of calculation measures engagement on a per view/display basis. A 2% LinkedIn engagement rate is considered good, and an above 2% engagement rate means you are doing great.
What happens if someone Reports you on LinkedIn? ›If the reported content violates our policies, we take action, including removing the content or suspending the account. In some cases, you'll receive more information about our actions via email. You can control the updates you receive about your reports from your Settings.
Is Google Analytics free to use? ›Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Can Google Analytics track social media? ›Google Analytics is a free website analytics dashboard that provides a wealth of insights about your website and its visitors, including those who find you through social media. For instance, you can track: Total traffic to your site and traffic sources (including social networks)
What Social Media Analytics should I track? ›The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.
How accurate is LinkedIn insights? ›
LinkedIn's 'Who's Viewed Your Profile' feature is accurate, as long as users have not viewed your profile in private mode and you are using LinkedIn Premium. If you're using LinkedIn Basic, you will only see the five most recent viewers.
Is LinkedIn talent solutions free? ›Does LinkedIn Talent Solutions offer a free trial? No, however interested users can request a free demo of their recruiting software.
Are impressions important on LinkedIn? ›One of the most important metrics to track is how many times your content gets seen. Without knowing this, you can't put other data, like engagement rate, into perspective. Impressions can also show you when your audience is most active online, and therefore the best times for you to post new content.